Closers Research™
Quantifying and Qualifying Data
Employing some of the latest trends and strategies in research methodologies, we employ a combination of quantitative and qualitative strategies and techniques to your business research requirements.
Environmental Analysis
It’s important to note that a PESTLE analysis can quickly become outdated. Whether you are starting a business, looking to consolidate operations, or thinking about your next marketing strategy, an external environmental analysis can help you plan. The value our advisors bring is that in addition to scanning this environment, we guide your decision-making for future growth and risk.
Quality vs Price Index
Many studies show that a consumer’s perception of quality is directly proportional to its price. However, this is not true in most industries. Through the introduction of efficiency gains and newer technologies, industries such as Education and Manufacturing are discovering that reduced pricing is possible without reducing quality. How does your business compare to its competitors? Our research team will be happy to work with you on this project.
Competitive Analysis
A business that is competitively intelligent will withstand market turbulence. We dig deeper, analyse everything your competitors put out. From products and services to messaging in print and electronic media, we formulate a complete picture of the market landscape and use a SWOT Spectrum to identify strengths and opportunities and which ones to pursue.
Mystery Shopper
Mystery shopping is used by companies to ensure consistency of service delivery across several locations. Speak to us about using several trained “shoppers” to interact with your teams and products/services. After careful recording of experiences, we provide you with an objective, detailed report painting a picture of the average customer experience, which may be used to reward good staff behaviour, and for training and development strategies.
Customer Value
Understanding the perceived value of a feature or characteristic allows marketers to introduce several variations of a brand at different price points. However this internal understanding of value does not always translate into the market’s perception of value. Talk to one of our expert advisors about bridging this gap, thus helping your business optimise its resources, profit and revenue.
Employee Satisfaction
Competition is not simply about revenue and profits, but also includes the ability to attract and retain the best possible workforce a business can afford. In a rapidly changing world, employee satisfaction is not static. Great companies constantly check their performance, and use these results to constantly improve. Allow us to develop a suitable index for your business or guide your internal study. In addition to the analysis, we are happy to guide the priority of management action.